Print Still Matters

Designing Work Meant to Be Held, Opened, and Remembered

Print forces commitment.

There’s no undo button. No animation to hide behind. Once it’s in someone’s hands, it either communicates—or it doesn’t. That’s exactly why print has remained one of the most powerful tools in my creative work.

Over the years, I’ve designed a wide range of print media—from recruitment look books and direct mail to magazine ads and one-off, high-touch pieces—for clients including Troy University, Cox Communications, House & Garden, financial institutions, and even the White House.

Troy University

Freshman Look Book

The Troy University Freshman Look Book was designed to be an introduction—not just to a campus, but to a future.

The layouts balanced:

• Institutional authority

• Aspirational storytelling

• Youthful energy

Every spread was crafted to help prospective students imagine themselves there before ever arriving on campus.

Cox Communications

Direct Mail & Newspaper Advertising

Cox’s print campaigns needed to perform at scale.

I designed direct mail pieces and newspaper ads built for speed and clarity—strong hierarchy, clear offers, and layouts designed to be skimmed without losing meaning.

This was print with a job to do.

House & Garden

Magazine Advertising & In-Store Print

For House & Garden, I designed magazine advertisements and supporting print collateral that translated complex, technical product information into clean, approachable layouts—elevating the brand while maintaining clarity for real users.

The White House

Formal Dinner Invitation

One of the most unique print projects I’ve worked on was a formal White House dinner invitation.

This piece demanded absolute restraint—typography, spacing, paper choice, and layout all working together without excess. The goal wasn’t to impress through design, but through precision.

Sometimes the quietest pieces carry the most weight.

High-Touch Banking Mailer

LeBron James Signed Photo in Gold Tube Packaging

For a financial institution, I designed a luxury direct mail piece featuring a LeBron James signed photograph housed in a gold tube mailer.

This wasn’t mass mail—it was experiential.
From the moment it was received, opened, and revealed, the piece was designed to communicate exclusivity, trust, and value.

Print as an object, not just a message.

Flyers, Promotional Pieces & More

In addition to large campaigns, I’ve designed countless:

• Flyers

• Event promotions

• One-sheets

• Informational materials

• Specialty print pieces

These projects may be smaller in scale, but they often demand the most discipline.

Why Print Endures

Print rewards:

• Clear thinking

• Confident restraint

• Intentional typography

• Respect for the reader

It slows people down in a way digital rarely does.

And when done right, it stays with them.

Designed to Be Remembered

In a world obsessed with speed, print remains deliberate. It’s tactile. It’s permanent.

That’s why I still design for it—and why it still works.