Case Study: Black Cultural Council of Odessa (BCCO) Website Redesign (2023)
Case Study: Black Cultural Council of Odessa (BCCO) Website Redesign (2023)
Project Overview
In 2023, I partnered with the Black Cultural Council of Odessa (BCCO) to redesign their website with a clear goal: create a digital home that accurately reflected the organization’s cultural importance, community impact, and future vision.
BCCO plays a vital role in preserving and celebrating Black culture in Odessa, Texas. However, their existing website no longer supported their growing needs — both visually and functionally. The redesign focused on clarity, accessibility, and storytelling, ensuring the site could effectively serve the community while supporting outreach, engagement, and growth.
The Challenge
BCCO needed a website that could:
Clearly communicate their mission and history
Highlight events, programs, and community initiatives
Be easy to update and manage internally
Feel welcoming, credible, and representative of the community it serves
The existing site lacked structure, visual cohesion, and modern usability, making it difficult for visitors to understand BCCO’s impact or take action.
The Approach
I approached the redesign with a community-first mindset, balancing cultural storytelling with practical functionality.
Key priorities included:
A clean, intuitive site architecture
Improved readability and accessibility
A visual system that felt respectful, celebratory, and contemporary
Mobile-friendly design for broad community access
Rather than over-designing, the goal was to create a flexible framework that could grow with the organization.
Design & Development
The new BCCO website was designed to:
Center BCCO’s mission and cultural significance on the homepage
Provide clear pathways to events, history, and involvement
Use typography, color, and imagery to reflect cultural pride without visual clutter
Perform consistently across devices and screen sizes
Behind the scenes, the site was built to be manageable for a nonprofit team, allowing updates without technical friction.
The Outcome
The redesigned website delivered:
A clearer, more compelling narrative about BCCO’s role in Odessa
Improved usability and navigation for community members
A professional digital presence suitable for partnerships, grants, and outreach
A scalable foundation for future programming and growth
Most importantly, the site became a tool BCCO could confidently use to engage the community it serves.
Why This Project Matters
This project wasn’t just about a visual refresh — it was about aligning culture, purpose, and technology. By creating a site that honored BCCO’s history while supporting its future, the redesign helped strengthen the organization’s digital voice and visibility.
It’s a reminder that good nonprofit web design isn’t about trends — it’s about clarity, accessibility, and respect for the community behind the mission.
